August 2012 - Traverse City Film Festival Is Focused on its Attendees

August 2012 - For the 6th consecutive year, Avenue ISR is leading the Traverse City Film Festivalís annual Attendee Study. Avenue ISR trains volunteers to collect feedback in person at festival venues, and Avenue ISR also has designed and programmed online surveys to solicit attendee opinions. The data is used to improve the attendee experience, to measure the impacts the Festival has on the region and to shape the direction of future festivals.