Sherwood Smith

Woody Smith is a 15-year veteran of strategic marketing and marketing research. He is the President and Founder of Avenue ISR. He has conducted engagements with many companies using strategic insights to guide business turnarounds, new product/new market entry, brand strategy, customer loyalty, and marketing efficiency. Techniques used include focus groups, surveys, in-depth interviews, mystery shopping, and point of purchase intercepts. Smith is the author of numerous articles concerning marketing research, brand development and retail strategy. Woody has developed many of Avenue ISR’s proprietary research techniques and deliverables. He holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Williams College.